Luxury vinyl plank is water-resistant, durable, and easier on the budget, which makes it popular for kitchens, basements, and rentals. Hardwood is warmer underfoot and can be refinished, but it is more sensitive to moisture and costs more.
Think about the room. Kitchens, bathrooms, and basements favor vinyl. Living rooms and bedrooms suit either one.
Whichever you pick, the subfloor matters. Uneven or damp subfloors cause gaps, squeaks, and failed seams. A good installer checks and levels the subfloor before laying anything.